Behind the Swoosh

Posted on: November 11, 2011

In BEHIND THE SWOOSH: Sweatshops and Social Justice, Keady shares his stories of living with Nike factory workers and his decade long effort to end sweatshop abuses. He also shows audience members what they can do to get involved and join this fight for justice.

Tennessee Wesleyan College will welcome Jim Keady, a nationally renown educator and speaker in the area of social justice. Keady will share his stories of living with Nike's factory workers and his decade long effort to end sweatshop abuses on November 16 at 11 a.m. in Townsend Auditorium.

Keady spent one month in an Indonesian slum living with Nike factory workers, living on $1.25 a day, the typical wage paid to workers. Their $.23 an hour wage is documented and what lives are really like.

His interactive presentation will include powerful video footage of his time in Indonesia, as well as role-playing and a question and answer period.

The debate about sweatshops has been raging for years. Keady will show audience members what they can do to get involved and joins this fight for justice.

Keady is the former soccer coach of St. John's University where the RedStorm won the NCAA Division I National Championship under his leadership. When he stood up against Nike and their sweatshops, he lost his job. Since that time, he has made it his mission to actively stand up against sweatshop labor.

"Behind the Swoosh" has been presented across the U.S. on more than 300 college campuses, educating tens of thousands about the issues. He has taken part in grass roots campaigns and demonstrations on three continents to raise consumer's awareness about Nike's sweatshops.

Members of Congress, as well as university administrators, religious and union leaders and students groups have sought Keady out to offer personal and profession critiques on the issues of sweatshops.

Keady is currently producing and directing a feature documentary film about Nike's operations in Indonesia called SWAT. Multiple trips were conducted to learn firsthand about the overseas operations, as well as interviews with executives at every level in Nike's organization, from entry level, store managers and Nike's founder and chairman, Phil Knight.

In addition to Nike, Keady has researched conditions for workers at other brands such as Adidas, Reebok, the Gap, Old Navy, Tommy Hilfiger, Polo, Lotto, Fila, Levis and Puma.

Tennessee Wesleyan College, founded in Athens, Tenn., in 1857, is a four-year liberal arts institution affiliated with the Holston Conference of the United Methodist Church. The College's dedicated faculty and staff believe in providing the resources and support students need to become socially responsible, intellectually skilled and spiritually developed members of our community. For additional information about Tennessee Wesleyan College, visit, become a TWC fan on Facebook or follow us on Twitter at