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Marketing for Healthcare Organizations
Course Description: A study of the marketing concepts of products and services, distribution, promotion, and pricing for healthcare organizations. Topics include marketing planning, conducting marketing research, publicity, public relations, healthcare advertising, marketing communications, influencing healthcare consumer behavior, and customer relationship management.
Instructional materials available on: http://sakai.lampschools.org/portal
Berkowitz, E.N. (2006). Essentials of Healthcare Marketing (3rd ed.). Sudbury, MA: Jones and Bartlett Publishers.
Textbook website: http://www.jblearning.com/catalog/9780763783334/