BA 410 Study Guides

BA 410 Exam I

Study Guide

(10 multiple choice and 10 short answer)

Chapter 1

What is strategy and Why is it important

Three Big Strategic questions

The meaning of strategy

The Hows of Strategy

Key Elements of a Successful Strategy

Difference between competitive advantage and sustainable competitive advantage

Four Best Strategic approaches

Why do strategies evolve?

What is a business model
Test of a Winning Strategy

Criteria for the Merits of a Company’s Strategy

Good Strategy + Good Execution = Good Management

Chapter 2

The Strategy Executing Process

Internal and External Considerations

Components to Critiquing a Strategic Vision

Difference between a vision and mission

Company values

Difference between financial and strategic objectives vs. short term/long term

Balanced Scorecard

Top down approach to objectives

Strategy Making Heirarchy

Chapter 3

Maco/Micro Industry and Competitive Environment

Examples

The Five Forces Model of Competition

Application

When does opportunity or threat exist

When are components strong or weak

What is a strategic group map?

Key Success Factors

Chapter 4

Single Business Company Strategy

Key indicators of How Well the Strategy is Working

Key Financial Ratios

SWOT Analysis

Competence, Core Competence, & Distinctive Competence

What is the Competitive Power of a Resource Strength

Value Chain –Primary and Secondary Activities

Translating Value Chain Activities into Competitive Advantage

Weighted & Unweighted Assessments