Tennessee Wesleyan College

TENNESSEE WESLEYAN COLLEGE

BUSINESS POLICY

BA 410KP

Knoxville

2/16/12 – 3/27/12

TH: 6:00 – 9:00 p.m.

Class Hours: 3.0                                                          Instructor:  Dr. Carol Decker

Credit Hours 3.0                                                          Office Hours: TH: 5:00 – 6:00

                                                                                    Other Hours by Appointment

Course Syllabus                                                           Office Location: ELL 205                 

Spring 2012                                                                 Phone:  423-746-5270

Revised: 12/6/11                                                          E-mail: cdecker@twcnet.edu

Web Page Address:  http://www.twcnet.edu/cdecker

(Check for Syllabi, Assignment, Announcements, & Updates)

 PowerPoints

Mission Statement

In keeping with the spirit of the liberal arts, Tennessee Wesleyan College seeks within

the framework of the Judeo-Christian tradition to provide for students the highest quality

educational experience, to promote personal integrity, responsibility, and purpose, and to

prepare for a life of leadership and service in an ever changing global community.

FROM THE EXPANDED MISSION STATEMENT

The curriculum is designed to prepare graduates to be knowledgeable, to think critically

and creatively, and to develop a basis for effective judgment. In order that they may take

their places among those who lead and serve, the following goals are expected of

graduates:

1. TWC Graduates will possess effective communications skills

2. TWC Graduates will possess effective skills in global and cultural awareness

3. TWC Graduates will possess effective analytical skills.

The following outcomes are expected of Tennessee Wesleyan College graduates with

regard to general education:

1. Use effectively the skills of reading, writing and speaking

2. Recognize the issues that affect social and political behavior in their historical and

cultural perspective.

3. Recognize and analyze contributions of the arts and literature.

4. Demonstrate mathematical computation skills, and basic computer applications skills

and demonstrate an understanding of the scientific method.

5. Think critically and develop a basis for effective judgment.

6. Access and evaluate information and its sources and use information effectively to

accomplish a purpose.

Mission of the Department:

The Department of Business Administration at Tennessee Wesleyan College strives to develop students intellectually, ethically, and socially in order for them to meet the demands of an ever-changing global society.

CATALOG COURSE DESCRIPTION: A capstone course required of all Business Administration Majors. Management problem-solving, problem analysis, and decision making procedures will be presented. The case method of study is used extensively.

PREREQUISITE: Senior standing and completion of business core requirements.

COURSE OBJECTIVES: 

• To describe the role of management strategy and apply the principles of strategic management in a socially responsible framework within domestic and international markets through use of case studies.
• To distinguish between the strategic management strategy components of vision, analysis/evaluation, and strategy.
• To recognize business level strategy planning components, competitive strategy, and their associated development and diversification processes and activities for successful strategic business formation and implementation.  
• To use the strategic balanced scorecard approach for business improvement and project leadership.
• To explain and prepare a Business Strategic Plan/Case Study by addressing organizational formation structure, strategic tactical planning, competitor analysis, marketing opportunity analysis, customer value, product design, quality function, manufacturing, market research, and financial management for the purposes of funding and continued business strategic operations
• To perform and develop strategic decision making capabilities    

COURSE RELATIONSHIP TO BUSINESS PROGRAM/DEPARTMENT AND INSTITUTIONAL PURPOSE:

• This course enables students to:
  • lead, serve, and graduate with effective communication skills that include reading, writing, speaking.
  • recognize social and political behavioral issues in a historical and cultural perspective.
  • demonstrate mathematical computation and computer application skills.
  • think critically and develop a basis for effective judgment.
  • access and evaluate information and its sources and use information effectively to accomplish a purpose.
• This course is intended to support the Tennessee Wesleyan College Business Administration department by developing students intellectually, ethically, and socially in order for them to meet the demands of an ever-changing global society.
  • This course is intended to prepare graduates to be knowledgeable, creative, and critical thinkers, and to develop a basis for effective judgment in business settings.
• This course supports Tennessee Wesleyan College-Wide Learning Outcomes and Tennessee Wesleyan College curriculum goals for enhancing academic programs

COURSE RELATIONSHIP TO BUSINESS KNOWLEDGE & SKILLS:

• This course provides business policy management knowledge and the following skills:
  • Application of strategic management theory in diverse business settings
  • Application of strategic policy decision making
  • Critical thinking, and research capabilities in the area of business policy

TEXT/REQUIRED RESOURCES:

Major Fields Test (MFT) Study Guide (Obtain from Nancy Brooks)

Thompson, A.A., Strickland, A.J., & Gamble, J.E. (2011). Crafting and executing strategy

(18^th ed.). McGraw-Hill Irwin.

ADDITIONAL READINGS:

            American Management Association Publications

            Fast Company Magazine

            Business Week

Academy of Management Journal

Academy of Management Review

Journal of Management Studies

Wall Street Journal

Journal of Management

Strategic Management Journal

Journal of International Management

MIT Sloan Management Review

Harvard Business Review

Management Research

Journal of Business Research

Journal of International Business Studies

Management Science

International Journal of Business Performance Management

METHODOLOGY OF INSTRUCTION:  This course will consist primarily of Strategic Management applications but will be supplemented with exams, lecture, class/team exercises, games, case evaluations, and class discussions.

REQUIREMENTS:

Attendance:  Class attendance is a reflection of your responsibility, priorities, and the grade you receive in this course. Because the successful completion of this course is tied to daily class material, any absence in this class will result in a substantial loss of information and material for a satisfactory evaluation. Class attendance indicates your enthusiasm toward learning and will reflect on the grade you receive in this course. Class attendance accounts for 5% of the course grade.  If a student misses more than 1 of the class sessions during the semester, the points received for attendance will be zero.  If the student misses 1 or less of the classes, the points received for attendance will be 4 out of the 5.  If you do have to miss class for any reason, it is your responsibility to get notes, assignments, and exam/quiz information from a classmate not the instructor. Absence is not an excuse!

Assignments:  Assignments are due at the beginning of class and on the due date or before if you anticipate an absence. Some assignments are intended to support other assignments by giving you feedback for improvement. THERE WILL BE NO MAKEUPS FOR ASSIGNMENTS PERFORMED IN CLASS.  All assignments should be typewritten, complete, and professional in order to receive credit. NO LATE ASSIGNMENTS WILL BE ACCEPTED!!!!

Participation:  Your participation in this course is critical to the result you and others receive in this class. Participation will be evaluated according to your attendance, assignments, and performance in class/team exercises/ exam/quizzes, and discussions. Class activities may include case discussions, problems, and concepts that will support class material. Participation accounts for 5% of the grade in this course. In other words, these 5 points may be added or deducted from the final grade based on your positive or negative contributions to the course and your attendance at class presentations. ANY ABSENCE DURING CLASS PRESENTATIONS WILL RESULT IN ZERO PARTICIPATION POINTS.

            Grading:  The following grade scale will be utilized in this course. In order to achieve a certain       level on this scale you must obtain the score indicated.

                                     A......... 94-100

                                     A-……. 90-93

                                     B+........ 87-89

                                     B.......... 84-86

                                     B-……. 80-83

                                     C+........ 77-79

                                     C.......... 74-76

                                     C-……. 70-73

                                     D+…… 67-69

                                     D.........  64-66

                                     D-……. 60-63

                                     F...........Below 60

EVALUATION/ASSESSMENT:

                            Exams (3)………………………………………….45%

                            Case Study & Presentation....................……….…..25% (20/5)

                            Assignments & Exercises………………………….10%

                            Major Fields Test…………………………………..10%

                            Attendance/Participation.…………………………..10%

Exams: There will be (3) exams throughout the course worth 15 points each. Exams will consist of multiple choice, problems, and short answer/essay questions covering the textbook and material discussed in class. Study guides will be provided. NO MAKE UP EXAMS WILL BE GIVEN!!!! If you have to miss an exam for ANY reason, you are eligible for a cumulative "final" exam given during the final exam period.

Case Studies: There will be a case study assigned throughout the course to which you will analyze as a team and produce an analysis of the subject matter assigned as it coincides with the text material. You may be asked to present these periodically. A 30 minute formal presentation is required over the case material. Outlines and guidelines will be provided for successful completion.

Assignments & Exercises:  Throughout the course you will be given assignments to complete. Some of these will be performed in class to which there is NO MAKE UP. These assignments and exercises are intended to prepare you for the exams and case study throughout the course and to increase your knowledge and application of the material. Please see additional guidelines regarding assignments above. THERE ARE NO MAKUPS FOR ANY IN CLASS WORK! AND NO LATE ASSIGNMENTS WILL BE ACCEPTED!!!

Major Fields Test: You are required to complete the Business Administration Major Fields Test as a part of this course. See percentage requirements below. See Timeline.

• >  153.1 = 10%
• 150-152 = 9%
• 147-149 = 8%
• 145-146 = 7%
• 143-144 = 6%
• 141-142 = 5%
• 139-140 = 4%
• 137-138 = 3%
• 135-136 = 2%
• 133-134 = 1%
• <  132    = 0%

Attendance/Participation: Please see attendance and participation guidelines above.

ASSESSMENT MEASURES FOR COLLEGE-WIDE LEARNING OUTCOMES

CLINICAL/LABORATORY/FIELD EXPERIENCES: Students are expected to utilize outside resources (written and verbal) for completing case studies/strategic plan and presentations. These assignments may involve discussions with individuals presently working in management and other text readings related to management that will support any statements made in written work.

NOTE:  Academic Integrity (from TWC Catalog 2011-2012)

The Tennessee Wesleyan College Honor System promotes academic integrity on the Tennessee Wesleyan College campus and increases awareness among different groups within the College community---students, faculty, staff, and administration—of the importance of academic honesty. Each student has the right and duty to pursue his or her academic experience free of dishonesty. The Honor System establishes the higher level of conduct expected and required of all Tennessee Wesleyan College students. Violation of academic integrity, either by plagiarism or by cheating in the classroom or elsewhere, is inconsistent with the philosophy of education at Tennessee Wesleyan College and the moral and ethical prescriptions of the Christian faith.

Instructor Policy on Academic Integrity: Any assignments found to violate the above will be considered as an F without the possibility of make-up opportunities. Continued violations will result in an F for the course. A violation on a final assignment will result in an F for the course.

The instructor reserves the right to make adjustments to this schedule.