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Carol A. Decker, PhD, PHR
Associate Professor of Business Administration
Tennessee Wesleyan
College
204 East College
Street
Athens, Tennessee
37371-0040
423-746-5270
E-mail: cdecker@twcnet.edu
Class Tools
All Plan and Project Guidelines.htm
BA 351 PowerPoint Slides
BA351\Overview of
MKTGChapter01Class1.htm
BA351\MKTG_Chapter_02.htm
BA351\Social
ResponsibilityChapter_03.htm
BA351\Developing
a Global Vision MarketingChapter 4.htm
BA351\Consumer Decision
MakingChap5.htm
BA351\Segmenting
& Targeting MarketsChapter7.htm
BA351\Product
ConceptsChapter9.htm
BA351\Developing
and Manageing ProductsChapter10.htm
BA351\Marketing
ChannelsChapter12.htm
BA351\RetailingChap 13b.htm
BA351\IMCChapter14.htm
BA351\Advertising
and Public RelationsChapter15.htm
BA351\Sales
Promotion and Personal Selling Chapter16.htm
BA351\Pricing
ConceptsChapter17.htm
BA351\Setting the
Right PriceChapter18.htm
BA351\Business
MarketingChapter6.htm
BA351\Decision
Support Systems & Marketing ResearchChapter8.htm
BA351\Services and
NONprofitChapter11.ppt
BA351\Internet MarketingChapter19.htm
Keep Your Eye on the
Prize!
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